On the 3rd of August, with the support of MMRT 95, ExNoRa International inaugurated its ‘88888 Lights Out’ campaign on Global Warming. The campaign was inaugurated by Mr. M.B.Nirmal,
founder chairman of ExNoRa International in the presence of Actress Devyani and members of
MMRT 95 – Chairman Tr. Punit, Publicity Convener Tr. Ram and coordinator ExNoRa Round Table Tr.Amit Saiya. During the inauguration Mr. M.B.Nirmal released the first poster of ‘88888 Lights Out’ campaign organized by MMRT 95.
On 5th August, ExNoRa International organized a rally participated by ICFAI management college students. Over 150 students participated in this rally and went door to door, canvassed people and distributed the posters organized by MMRT 95 to various business establishments.
Mr. Venkat Krishnamachari of IT ExNoRa had this to say about the posters – “The poster was a super
hit – people have been asking us for more”. He also thanked MMRT 95 for the overwhelming
support.
The campaign by MMRT 95 was then sent to the entire National and Area board. The Area 2
Chairman Tr. Rajesh Gupta adopted this campaign and the National board also extended its support.
Various tables across the country responded to this initiative by MMRT 95 by participating in this
campaign by switching off lights on the 8th of August, 2008 at 8 PM for 8 minutes.
The efforts of MMRT 95 on this campaign was highly appreciated by the National President, NEX
Board and Conveners, Area 2 Chairman and Area 2 Board and Conveners, all chairman of Area 2.
The posters that were designed for this purpose, were distributed amongst the participants for the
campaign and all of them proudly displayed it. The image on Hindu dated 9th August has the image
of the poster designed for the campaign.
The campaign was covered by NDTV, Sun TV, K TV, Headlines Today and other major TV Channels
across India. The signature campaign was also initiated at all the major Malls around India. The
petition was sent to all Tablers all over India and hundreds of Tablers have signed on the online
petition. More than 5000 SMS’s sent by MMRT95 to Tablers and general public to support the
cause. Students formed Human chain across High Traffic routes and explained the cause of Global
Warming to the general public.
For the record, similar campaigns held in Sydney, London and more recently, Mumbai, have proved
effective in lowering power consumption. In fact, if the greenhouse reduction achieved in Sydney
when 2.2 million people and 2,100 businesses turned off their lights for an hour was sustained for a
year, it would be equivalent to taking 48,616 cars off the road. ‐ The economic Times 8th August
Article in The Hindu on the 88888 Campaign
Days of campaign culminate in eight minutes’ lights‐out, waking people up to global warming
SHEDDING LIGHT: Mayor M. Subramanian and celebrities after eight minutes of silence at 8 a.m. on
Friday in support of the ‘88888 lights‐out campaign’ against global warming. —
CHENNAI: All the 280 houses of Arihant Towers at Koyembedu switched off their lights at 8 p.m. for 8
minutes in the presence of Chief Secretary L.K. Tripathy and Mayor M. Subramanian to signal the
culmination of ‘88888 lights‐out campaign’ against global warming by ExNoRa International on
Friday.
Mr. Tripathy stressed the need for conservation of power in government offices.
Governor Surjit Singh Barnala ordered the lights to be put off in Raj Bhavan at 8 p.m. for 8 minutes to
stress the need for creation of awareness of global warming and its effects. The Governor said that
an awakening should be created among the people of all walks of life on the root cause of Global
Warming. We should contribute towards reduction of carbon emissions, he said.
Earlier in the morning a quiet and still Mahatma Gandhi by the Bay of Bengal at the Marina beach
got emulated for eight minutes at 8 a.m. as Mayor M.Subramanian and other celebrities from the
city silently expressed solidarity with the ‘88888 lights out campaign’ to contain the menace of global
warming. This ‘power of silence campaign’ by celebrities who had proved their vocal power to the
world was a prelude to the grand finale of the ‘88888 lights out campaign’ at 8 p.m. at Arihant
Towers in Koyembedu.
“The corporation of Chennai will continue to work with NGOs in the fight against global warming,”
said Mr.Subramanian.
Many students and IT professionals enthusiastically participated in the campaign by switching off the
lights in their houses.
“My friends and I switched off lights in our houses at 8 p.m.,” said Harry Martins, a student of Class V
of Spartan school Mogappair.
“This is an excellent opportunity for people to contribute towards containing global warming. This
campaign for a social cause will certainly create greater awareness about global warming,” said
Mayor M. Subramaniam.
The Intergovernmental Panel on Climate Change (IPCC), a group of around 2500 scientists from many
countries, convened in Paris in February 2007 stressed the gravity of global warming and the
possibility of mass destruction in the world. The IPCC also said that world temperatures may rise by
1.8‐4 degree Celsius and subsequently lead to rise of sea level by 28‐43 cm.
Global warming is said to cause melting of ice caps in Polar Regions and the subsequent inundation
of low lying coastal areas. Increasing frequency of floods and drought may occur due to global
warming, say scientists.
“This is a way of conveying to the world the importance of the small, silent ways of controlling global
warming by every human being,” said Carnatic musician Sudha Raghunathan earlier during the
‘Power of silence campaign’ at 8 a.m.
“The promotion of simple eco‐friendly practices and concepts to reduce carbon foot print and
pollution will help control global warming,” said M.B.Nirmal, founder of ExNoRa International.
The awareness about global warming should be converted into action, said film producer AVM
Saravanan.
“Small actions such as checking air pressure of vehicles by individuals will create huge impact as a
whole. Every action of individuals count in global warming,” said film director Vasanth.
“We want to create total awareness of global warming and school children are the target group,”
said M.Murali proprietor of Sri Krishna Sweets.
After successful completion of the ‘88888’ campaign, Mayor M.Subramanian started the new ‘99999’
wave of campaign by ExNoRa. “This consistent struggle is needed to save our planet,” he said.
© Copyright 2000 ‐ 2008 The Hindu
Post Campaign Pledges
Whether it be from your home/ office or car, you can challenge yourself to adopt an
environment friendly lifestyle. The good news is that if you take up these practices for 30
days, they become engrained and a matter of habit. So let us begin this journey together!
Circulate stickers for car pledges.
circulate better waste managment and ,compost managment.
Promote hygenic waste and compost management at Schools thru FTE.
manage a better carbon footprint thru school children under the ROUND TABLE EXNORA TIE
up
A carbon footprint is a "measure of the impact human activities have on the environment in
terms of the amount of greenhouse gases produced, measured in units of carbon
dioxide".[1] It is meant to be useful for individuals, nations and organizations to
conceptualize their personal (or organizational) impact in contributing to global warming.
We all contribute to global warming when we do things like heat and cool our homes, drive
our cars, and fly on airplanes. The good news? BeGreen empowers you to take an active role
in neutralizing your carbon emissions and reducing your impact on global warming. Simply
follow our tips to begin decreasing the energy you use each day.
our easy‐to‐use carbon calculator and BeGreen Carbon Offsets. Once you do, tell the planet
(or at least a few friends). Together we can make a world of difference, but we need your
help. So go ahead and be green, now
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